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Overview

Hi there, this video is all about the pre-launch. Now what is a pre-launch? It is kind of made up of two main components. One is the Udemy test video, and the other is the Outline video. So we'll talk about both of them now. The easiest one is the Udemy test video, it's a real practical video. So even if you don't plan on using Udemy, this service, definitely avail of it, because it's really handy. What happens is, if you want to use Udemy, they've got an option where you can send them a video, and they will check to see whether it's up to spec. And by spec, they just want to see if the quality's good enough, the lighting's good, the sound is good. So kind of camera, microphone, lights. You don't have to have loads of professional gear. 

You just need to have a certain bar to be reached before they'll let it on there. And why do you want to do it before you actually go and make your course, is because you don't want to make a 5-video or a 10-video, or a 100-video course for them to say, "Sound's not good enough for this course." And you'd have to go and re-record the thing, you probably just wouldn't. I know people who have made courses, they're just, they got denied by Udemy, and they just never got around to making a second one, because there's so much, like there's so much investment going into making that first, mainly just time, but they just don't do it a second time. 

So what you do, is you make a video. Let's say it's Talking Head or Screencast. Say you're just going to talk over the top of PowerPoint. It doesn't matter, probably do both. And just send them a test video to say, "These are the things I'm going to do, what do you think, Udemy?", and they'll give you some feedback. So if it's Talking Head like this, get your camera setup, get the microphone. Get any lights that you might use. I'll show you in a later video what I used to do all of this, but get it all set up, doesn't have to be fancy, flash. People use cell phones, use cell phones for microphones. Just get it how you want it, and do a video. Maybe 30 seconds long to a minute. 

Doesn't have to be talking about your course specifically. You might just say, "Hi Udemy, this is a test video, I'm testing how good the camera is, and how the microphone works, and I'd love some feedback." I'm not sure what you're going to talk about for 20 seconds, but you'll have to make it up. So yeah, send that to them, and I'll show you, when we jump on the screen there, where to go. And I'll show you the feedback that I've got in the past. And it just means, they'll say, "Yep, you are good to go, or they'll say, "That thing in the background is really distracting." Or "The dog barking, or the washing machine that runs in the background is not a good idea." Like I've got a fridge over there in the corner, you can't hear it only because I've done lots of testing. It's running right now, but it's kind of over there, and you can't hear it. So you might have something that is picked up by your microphone quite loudly, you don't hear it. At least Udemy can say, "Yep, you are good to go." So do that, the test video. 

What's next? Next is to upload it to their Facebook group as well. So send it to Udemy. I'll show you specifically where you go technically and put it to Udemy. But also I'll show you the Facebook group. The Facebook group Udemy, kind of curate is really handy. It is a bunch of instructors, you should join it regardless if you're going to do a test video. But you upload it to that group, scary, and ask for feedback. And other instructors jump in there and say, "Yeah I love it, but you should do this, and you should do that." They give you kind of some feedback about how you might do it better. And go check out other people's Intro videos, the feedback they've got. Sometimes it's like, there's a guy there, with a cell phone, kind of walking around. You can barely hear him, he's like, "How's that for an Intro video," and you're like, "It's terrible." It's really terrible. You need to like stick it on a tripod, or get a microphone, or something, but have a look what other people do, the feedback they get, so you can kind of see where you are at, and what you might need to do to enhance your Intro video. So that is the Udemy test video, make one of those, send it to them. 

The next video is an Outline video. I do this-- who should do this one? Everyone should do the Udemy test video. The Outline video is for people who already have some kind of audience. If you have no audience, then you might want to skip this one for the first kind of couple of courses, until you get an audience. Now what do I mean by audience? Doesn't have to be, you don't have to have-- maybe you're on your first, you've made a course already. So you've already got some students from that last course. It might only be ten, you can still do this. Or it might be, there you are, you are a member of a Facebook group that you know, and you know you could probably paste a video on to. Or it might be that you have an email list, or some kind of database or connection to a group, where you could say-- you can make a video that goes through your outline. I do them, I'll show you my example, and it just says, "Hey, it's Dan here, I'm about to make a course on baking croissants." "And this is… I just talk through the things that I'm going to do. I plan on doing preparation, where to buy, quality of products, and then I might show them some visuals of what I'm going to do. I'm not sure why I use those shots, I had them from earlier. But it just-- you make that before you start, before you start recording the course. 

It's good for two things, one is, that it's really good for pre-sales, so as part of that course, you say, "Here's my outline, this is what I'm going to do, if you like it, here's a link to go and pre-sign up to my course, and I'll let you know when it's ready." You could just say, "Email me, and I'll let you know," you can keep it real basic. I've got a pre kind of course launching thing, that I'll show you how to do on various platforms in a sec, but you could just say, "Look, if you're keen, drop me an email, and I'll let you know when this particular course is out." So it's good for pre-launch or pre-sales. And it's also really good for just getting ideas, because what I say in my videos is, "This is the list of things I'm going to do in my Photoshop course, is there anything in there that you think I'm missing?" because I've got my outline now. 

Share it with the world, ask for their feedback. And it's nice to just-- sometimes like-- I know, my last course, I was doing Photoshop Advanced, and I was like, "Do I skip 3D?" 3D in Photoshop is a, it's like a world of its own. It's just kind of, like you open the box, and it goes deep, and you're like, I could do it, but it would blow my course out for another 20 videos. And I was like, I'm just going to ignore that, let's skip it. And then I send out my Outline video, it was like, "Yeah, but you're missing 3D", and enough people said it, and I was like, "This course is getting real big." So I included 3D in my Photoshop course. I would have probably skipped or danced around it otherwise. So it's really good for that. 

So pre-sales and also feedback on the course, before you get started. There's a few more details to go over, and I'll show you some of the more technical things now, when we jump on to the computer. So let's jump in there now, and show you how I go and make Udemy test videos and my Outline videos. I'll show examples of mine. And double thumbs up. Let's get in there now. Let's talk about the Udemy test video first. 

So first of all you need to go to udemy.com. And this one here, you need to become an instructor. So sign up, go through all of that, and eventually you'll end up at your dashboard. So you'll end up, this is the kind of default place when you log in to Udemy, your Instructor Dashboard. So yours is not going to have any courses down here. What you want to do is go up to here where it says "Create a new". And you want to go to this one that says 'Create your course'. So you need to kind of start a course to associate this test video with. Doesn't really matter if you don't know what the course name is yet, just make it up as you go. 

So we're going to create a course. Now let's click 'Continue'. Going to give it a name. What you might find is, this button down here, you might have to scroll down for. When I was using it before, it was hidden underneath the screen. So the name, we already know what our name is, kind of. You can put a test name in there as well. But remember, we've spent a while in the last video, making our name. Pick a category. And we'll go through how to upload to Udemy properly later on. We're just going to go through, and just pick one easily now. You can spend more time on that. But we'll go through this step-by-step when we get down to a later video. 

So how much time? This is just like, I think this is just a question for Udemy, how much time do you spend per week making courses? I think that's just a sample question that they give to people for their own knowledge. So we're in our new course; there's nothing in it. What we want to do is, see this one here, it says, "Set up test video,' click on this. And over here there's one that says 'Create a test video'. They change that layout quite a bit, so just look for those topics. The buttons might change color, or move around a little bit. So this has opened up a new window. You won't have kind of a previous test video. Let's click this one that says, 'Create new test video'. Pick a language, this is where it gets weird. You can see, my button doesn't appear, it's down, here you are; hello. So mine's going to be in English. 

In here, if you say, I only want you to check the video, they'll only check video. If you just want to test your audio, you can test that. Say you just need to, say the Talking Head stuff. They said, video is fine but audio isn't. So you're going to upload another test video, you just say, "Actually, just check the audio for me," and they won't check. They'll ignore the video for you, and won't give you feedback. Delivery is, you might be just showing the audio and video, but not really giving it your all in terms of the delivery, but you might as well, get all the feedback. Let's go to the next option. 

This one here, I think yours is going to be unticked. You've got to decide, I am filming myself, you end it up here, they're only going to give you feedback on one. So the Talking Head one, I'm filming myself for another person, or maybe you've got this one here, that's a computer screen. So that's the, like what you're watching now, a screencast. Or I'm filming somebody doing yoga, or maybe my fake cooking class. I'm not sure why they need to be that specific, but they are. Let's say, I'm going to give them both of these. And let's go to 'Setup'. Now you want to fill in the details about what kind of microphone you're using, camera and the software, and your Operating System You've got to go through here, these are just really common ones. If you're not sure just type in 'other'. Then just read the model number and the make off the back of your microphone. 

If you're not using a microphone, that's like a separate microphone, you might say, I'm using the one off my cell phone. They can be pretty good if you sit them up right. Otherwise you put-- everyone's probably going to need a microphone. It's the first thing you need to invest in, but you might try, your built-in microphone might be good enough. So I use a Shotgun Directional microphone. It's the Rode NT4 Plus. I'll go through all my gear later on. And that's what I use for the Talking Head stuff. And what you're listening to me now on, with my screencast here, is Audio Technica, but it's the AT2020 USB mic. I'll talk about that later on, I'll talk about my camera later on. 

So just go through, I'm using a DSLR, or I'm using my cell phone. And what kind of software that I've recorded it on. You might have done your editing in Premiere Pro, or Camtasia, or something. Pick your Operating System. It's not very exciting. It's not really what we want to do. This bit here is really useful to watch before you made that test video. Just goes through tips for filming, fix audio, and how to present the delivery. Watch those, they're cool. And here's where we get to upload our video. And another little help video from our friends at Udemy. Select a video, go find it on your machine that you have made, and upload it. It takes a day or two to get feedback. Sometimes three days, they don't work the weekends. So it's going to come back in a little while. I'll show you some of the feedback that I've got in the past. 

To see the feedback, you'll get a notification in an email. Check up here, you'll get like an Instructor notification. And if you've only got one course, it's pretty easy to go and find. I'm going to use a course that I know I've got feedback in; I'll use this one here. So you click on 'Go to Course Management'. And in here, there's one called 'Udemy Feedback', you click on that. And I'll show you some of the past feedback that I got. So here it is here, all tiled up. You'll either get a green, an orange, or a red kind of indicator here. So this is an improvement. These things that are good. And then if you have red ones, they are kind of like, "You cannot go any further with these problems." So let's have a look at the feedback. Here it is here. 

So Francis gave me feedback, and said, "Your audio, in some of your lectures, you can hear some of the mouse clicking," like this. You can hear my clicking. What he said here is that, "It's fine to go ahead, but for your next course, you could make it better." So these are improvements. Let's look at another one here. This one here, can you see, there was no improvements, it just said, "You're… So, "Audio quality, good to go." "The video quality is good, same with your audio." And in here, "Your delivery is excellent." So those are all greens, as in like, "Don't change a thing, you're doing great." This one here is, "You're fine, you can go through, but these are the improvements." I haven't got a red one, I know they come up. It might be that you've got terrible audio, and they're like, "No, you need to go off and watch this video." Can you see how helpful they are? See, Francis here says, "Here's a link to making better audio." So upload it, and if it fails, don't stress. Don't worry about it, you just go through, Follow their kind of best practices and see if you can get better, because, I guess, if you-- the worst is audio. Video, you can get away with quite a lot of bad video, but audio, nobody wants to listen to bad audio. Again, later on, I'll show you my tips in the course, of how I kind of get my audio sounding okay. But yeah, that is the feedback that you'll get. 

The other thing you should do with that test video, is upload it to the Studio U group. So in Facebook, type in 'studio u', it's an Udemy group. It's a closed group, which just means that, you'll get to here, the button says, 'Ask for permission'. And you will get accepted by one of the administrators. It might take a day or two, but everyone gets admitted. It just means they can kick people out if they're not abiding by the rules. The rules of this group, you can check them here. What you can do is post it here. So you upload your photo or video, and just say, "Hey, I'd love some feedback; this is my first video." "Can you give me some tips and tricks?" And any concerns you might have, just add them there. If you scroll down, it's a bit of a mixed group. 

See this one here, this is somebody, "This is my first tutorial." "Hello everyone. My name is Maria Merazga." Cool. So that's her first tutorial, and she wants feedback and improvements. Anything else? People ask questions about microphones, is a great place to get ideas. Frank Kane, he just crossed over a million bucks on YouTube, on Udemy. Andy, 100,000. More. Trying to find some more Intro videos. There's one. So this one here is somebody else's intro. So that's his first promotional video, and just wants feedback, and you can see, people are really useful about feedback. So upload it to this. Join the group just because it's interesting, ask questions there. And it's great for getting feedback. 

The other group to join is the instructorHQ online course club. Great big long name. If you search for that and ask-- it's a closed group as well, so ask to join. And post the video here as well for feedback. It's just another place, it's a place that I manage. And I give feedback on Intro videos here as well. So post them on both of them, takes you five seconds. Get some feedback before you go and start making your course. Let's jump into learning about the Outline video. 

So my Outline video, I'll show you, I'll just quickly squeeze through a couple of my examples. I'll play one at the end in it's entirely just so you can watch what I do. It's not by any means the perfect way to do it, you do it your own way, but they give you an idea of what I mean by it all. So this one here is, "Hi everyone, Dan here, bringyourownlaptop." So I go through and I explain what I'm doing. And then I explain, I even just show them my outline. You can see here, I just go through, and I actually just talk about what I'm going to do in this course. Same with this InDesign one here, I actually show examples. They're not my examples, I explained at the beginning. I'm just saying, this is the kinds of things we're going to be making. And I'll explain through the outline, exactly what I'm going to kind of cover. 

I even go through my outline-- spelling mistake; just noticed that. So it just goes through and explains, this is what I'm going to do. It's pretty low-- kind of just quick and easy. Then what do I do with it? I upload it to all the social media channels that I have. So I stick it up on YouTube. YouTube gives me most of my feedback, you'll see down here on YouTube, I uploaded it here. You can see the feedback that I get. Loads of cool feedback. Now if you are new, and your YouTube channel's brand new, you're probably just going to hear crickets, you're going to upload it, and in a year from now you get someone who jumps on here, and goes, "Hey, you should do this." But if you've got an audience on any social media, so Instagram-- Instagram, you'll have to make sure it's short. So 60 seconds or shorter, to go up on there. You'll know that if you use Instagram. Twitter, I'm not sure of the length of video you can use for them. So stick it up on everything you can. It might be LinkedIn, it might be YouTube, like this. I stick it up on everything. And just look at the feedback. Remember, there's kind of two points to this. One is to get things like, like, say the naming. I ask for a name as well as I wasn't sure what to call it. I ended up calling it Essentials, but people gave me some really good names. Boot camp, and Basics. But it's really good for making sure that outline is robust. And also during that course, I make sure that I tell people there's a place to pre-register, there it is there. Pops up at the end here. 

So it says, "Pre-register for the course if you're interested." And a few people do, it's brilliant. You might only have one person pre-register, and all it does is-- I'll show you how I do a pre-register page. But it means that people that have seen this, you might just put your email address up here, and say, "Hey, email me if you'd like to be told when this thing is released." It's so much easy selling to somebody who already knows the course is coming. We'll talk about pre-sales in a sec. I just use that pre-register link. People go to it, and they can give me their name. 

So how do I pre-register people, so it depends. Remember, there's a market place, which is places like Skillshare and Udemy. And then there's hosting on your own site. And that can be done through-- I use instructorHQ to host my sites. You might be using Teachable, you might be using Thinkific. Those are kind of the three main ones at the moment. But Teachable and Thinkific allow this. You'll have to kind of go in and do a search on their site. I don't know exactly how they do it. But just how to create our pre-sales or a pre-course page. 

To do it in instructorHQ, you log in to instructorHQ account, you go up to 'Tutorials', you go to 'Courses', and then you click on 'Add Course'. Now the UI will change a little bit, because I know we're updating it in a little while, but the main thing you want to do is, right down the bottom here, once you've entered the name of the course, and added any descriptions, down the bottom here, there's one, there's two. There's this option here that says 'Publish', and one that says 'Active'. So we're going to make it active, so it can be seen by everybody. And if I leave this thing unchecked, so it says I'm not published. What it does is it shows up the pre-sign page. It means that it's kind of not ready yet. So it doesn't show in your navigation, it shows a different kind of front page. So that is full course done, with all your videos, that is your pre-register page. I'll show what it looks like. 

So instructorHQ powers my bringyourownlaptop.com site. It is my own personal site, hosted by instructor HQ. You might be hosted by Teachable or Thinkific. And this is what your pre-register page looks like. You can see here, it allows people to add their name and email address, and click 'Register', and you'll get a notification saying, "Daniel Scott is pre-registered for your course." You can send the messages while you're making it, ask for advice. What I use it for is, as soon as I launch on my site I say, "Hey, Daniel Scott, my course is finally ready, I know you've been waiting for it, here it is, please sign up now." Now again, this is instructorHQ, but you might be using Teachable or Thinkific. I'm not sure exactly how they do it. And the one thing to note is that, say you're going to be using this link, there's this link up the top, I can just send to everybody, and the cool thing about it is I'm going to say, "Pre-register here using this URL." And once this course goes live, like the 'Register interest' page will actually just become the 'Course' page. 

So there's no need to kind of have two links, which is cool. But the one thing is, is that Udemy and Skillshare don't want you trying to pull people. So I wouldn't do, in Udemy, I wouldn't send a, say an education announcement, to all your students to say, "Hey, pre-register for this course over here." Because that's kind of pulling students away from Udemy, and you are trying to gather the email addresses, and it's totally against their rules. And you don't want to as well, keep Udemy people on Udemy, Skillshare people with Skillshare. And this is kind of like more, your social media, your YouTube. I point it to your own site to build that up. So this particular link, I wouldn't share with my Udemy students. While we're in the pre-sales, pre-launch type area video, what I'd like to do is explain, like what I do for my courses is, I do pre-launch, but it's more like hype. It's more like advertising and getting feedback. 

What some people do is they'll do an actual pre-sales. And actually take money before the course is made. It's not something that I have a lot of experience in, or like to do. I make my courses and try and sell them afterwards. That could be a totally wrong way of doing it. It's not a right or wrong, but it's just a different way of doing it. So I want to give you a couple of people to follow and research, because this might be perfect for you. It's definitely better for say some of the more high volume courses. It's definitely better for some of the more high-value courses. 

Now my courses tend to sell for about, if I'm honest, about $10 after all the kind of discounts, and things around the world. But people sell their courses quite often for $1000. I don't know anybody that sells a $10,000 course. You might be in that zone, you've got something super nice, you know that people are going to pay for this because it's perfect for them. So if you do a search for Amy Porterfield, she's really handy, she's done a lot of interviews. She herself has done pre-launches or pre-sales. She talks about it, plus she's on her podcast. She's interviewed a few people that have done it. They've done like six-figure pre-launches, which is pretty amazing. Also check out Lewis Howes. He has got a-- there's a specific video, there he is there. If you Google this, 'how to sell a product online before you create it', he's got a pretty good video here of how to do it. So check out both those two people. They interview people that have done it before. Some good advice on them. But the one thing is, you probably need an audience for that to work. Maybe not, but that would be my understanding anyway. 

Before I play out one of my pre-release outline videos, let's just quickly recap. Remember there's two videos to get made. If you're new, definitely make the Udemy video. Remember, that's just a technical audio-video testing video that goes up to both Udemy site, and send up to the Facebook groups. And then if you've got any kind of audience, might be ten people, might be 10,000. Do an outline video describing what you're going to do. And get feedback both on the outline, and use it to help, kind of drive a bit of hype, and a bit of pre-registration to the course. You can skip along to the next video now or you can hang around, and listen to my pre course video here. It's not flash, it's not amazing quality. I think it does exactly what it needs to. Took me about an hour to make, and gave me huge amounts of feedback. Both in social media and YouTube. Enjoy the Dan pre sign-up outline video experience. 

Hi there, it's Dan from bringyourownlaptop. Hey I'm about to start filming a new course. It's about Adobe InDesign. And I'd like to run the course outline past you real quick. Just to get some feedback before I get started. And you can leave comments either in the description down below, or you can use this link here, and leave it on my website. That is also the pre-registering website. So it just means that, if you drop your email address in there, you'll get notified when the course comes out, and you'll get notified before everyone else, if you're keen. What I'd like feedback on, is I like a feedback on anything. Whether you'd be into the course, or maybe something that I've missed out in the outline, that I'll show you in a second. The course title is something I'm really struggling with at the moment, and I'd love some feedback. 

So anyway, the course will be for people completely new to InDesign. It will be for people with no previous design or publishing experience as well. So we'll assume nothing, and start right at the beginning. Now I'll do an advanced one probably later on in the year, but we're going to start with the intro one. Now it's going to be a pretty complete course. It's probably going to be about 50 videos in total. So a nice big kind of full course. We'll use projects throughout the course to learn the tools. We'll start with opening somebody else's file, and make some basic amends to the text, and some images, and then re-export the document, nice and simple. Then we'll move into making our own flyers. We'll make a brochure, kind of like this sort of stuff that's on the screen now. This is not my stuff, just some sort of mood boards to get a sense of what we're going to be making. And we'll move into some longer stuff, some newsletters and maybe some magazines. So that's the plan. 

Now what I want to do is, not to go through and learn what every single tool does, and the 10 ways of using it. This course will be more about real world skills, like how to use this at the office, using InDesign properly, and doing it the easiest way possible. Now let me switch over and show you the naming and outline. 

So the name, InDesign Intro or InDesign Essentials. Can't even spell Essentials; good work. InDesign Beginner, InDesign Jump Start, Boot Camp. I'm just trying to think of something that will encompass-- like this is a full course, but it's for junior people, or people new to it. Ideas, the one you prefer, I'm thinking Essentials. Not insensuals. So Essentials, it feels like my one, like InDesign Essentials. Give me your feedback, what you think. Some new ideas or ones of those that you like. Below there is some of the rough outline that I put together of what we'll cover. So have a little look, pause it. If you've got a second, just have a little read through. Especially if you are an InDesign person already, and you're like, "Geez it's not-- why has he missed that bit out, that's the best bit." Or, if you're new to it, and you're like, "Man, that's exactly what I want to do, or there's bits missing.” So have a little pause. Have a little look through to see if there's anything in that outline we can cut out, because it's probably not for this one, or add in, because you think that would be really awesome. 

Remember, if you are keen on this course, pre-sign up. There'll be a little link on the screen here. And there'll be a link down in the description as well. All right, thanks for your time. I'll start making this course in about a week. So yeah, if you give me some feedback, that will be lovely. All right, bye-bye. Now I'm waving at the microphone, I'm not sure why I do this every time. Bye.